{"id":8,"date":"2013-06-30T11:51:32","date_gmt":"2013-06-30T10:51:32","guid":{"rendered":"http:\/\/www.veroniquenguyen.com\/?page_id=8"},"modified":"2024-05-15T18:10:12","modified_gmt":"2024-05-15T17:10:12","slug":"articles","status":"publish","type":"page","link":"http:\/\/www.veroniquenguyen.com\/en\/articles\/","title":{"rendered":"Articles"},"content":{"rendered":"<div>\n<ul>\n<li><a href=\"https:\/\/www.forbes.com\/sites\/hecparis\/2024\/01\/12\/why-big-tech-will-remain-beyond-government-control\/\" target=\"_blank\" rel=\"noopener noreferrer\">Why Big Tech Will Remain Beyond Government Control, Forbes, January 12, 2024<\/a><\/li>\n<li><a href=\"https:\/\/www.forbes.com\/sites\/hecparis\/2023\/02\/02\/how-chinese-strategy-ate-western-strategy-for-breakfast\/\" target=\"_blank\" rel=\"noopener noreferrer\">How Chinese Strategy Ate Western Strategy For Breakfast, Forbes, February 2, 2023<\/a><\/li>\n<li><a href=\"https:\/\/www.forbes.com\/sites\/hecparis\/2022\/02\/01\/how-covid-19-is-teaching-us-to-rethink-business-strategy\/?sh=3d7c7eef58d9\" target=\"_blank\" rel=\"noopener noreferrer\">How Covid-19 Is Teaching Us To Rethink Business Strategy, Forbes, February 1, 2022<\/a><\/li>\n<li><a href=\"https:\/\/www.forbes.com\/sites\/hecparis\/2021\/07\/08\/the-bamboo-strategy-practical-new-tools-to-replace-porter-and-blue-ocean\/?sh=170160162386\" target=\"_blank\" rel=\"noopener noreferrer\">The Bamboo Strategy: Practical New Tools To Replace Porter And Blue Ocean, Forbes, July 8, 2021<\/a><\/li>\n<li><a href=\"https:\/\/www.forbes.com\/sites\/hecparis\/2020\/10\/05\/the-courage-of-taking-bad-decisions-from-the-white-house-to-fujifilm\" target=\"_blank\" rel=\"noopener noreferrer\">The Courage Of Taking &#8220;Bad&#8221; Decisions : From The White House To Fujifilm, Forbes, October 5, 2020<\/a><\/li>\n<li><a href=\"https:\/\/www.forbes.com\/sites\/hecparis\/2020\/10\/05\/the-courage-of-taking-bad-decisions-from-the-white-house-to-fujifilm\" target=\"_blank\" rel=\"noopener noreferrer\">The Courage Of Taking &#8220;Bad&#8221; Decisions : From The White House To Fujifilm, Forbes, October 5, 2020<\/a><\/li>\n<li><a href=\"https:\/\/www.lefigaro.fr\/vox\/societe\/grand-debat-ne-serait-il-pas-temps-de-changer-enfin-nos-politiques-economiques-20190410\" target=\"_blank\" rel=\"noopener noreferrer\">Grand D\u00e9bat: Ne serait-il pas temps de changer enfin nos politiques \u00e9conomiques?, Le Figaro, 12 avril 2019<\/a><\/li>\n<li><a href=\"http:\/\/premium.lefigaro.fr\/vox\/societe\/2018\/11\/19\/31003-20181119ARTFIG00179-homme-connecte-halte-aux-notifications.php\" target=\"_blank\" rel=\"noopener noreferrer\">Homme connect\u00e9 : halte aux notifications !, Le Figaro, 19 novembre 2018<\/a><\/li>\n<li><a href=\"https:\/\/www.lesechos.fr\/idees-debats\/cercle\/0600027661752-face-aux-geants-de-la-tech-la-bataille-nest-pas-perdue-2217465.php\" target=\"_blank\" rel=\"noopener noreferrer\">Face aux g\u00e9ants de la tech, la bataille n&#8217;est pas perdue, Les Echos, 29 octobre 2018<\/a><\/li>\n<li><a href=\"https:\/\/www.forbes.com\/sites\/hecparis\/2018\/07\/24\/the-most-agile-companies-organize-themselves-like-a-bamboo\/#2fffaa0d3354\" target=\"_blank\" rel=\"noopener noreferrer\">The Most Agile Companies Organize Themselves Like a Bamboo, Forbes, July 24, 2018<\/a><\/li>\n<li><a href=\"https:\/\/www.hbrfrance.fr\/chroniques-experts\/2018\/07\/21313-dirigeants-lintelligence-est-dans-la-basse-cour\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dirigeants, l\u2019intelligence est dans la basse-cour, HBR France, 24 juillet 2018<\/a><\/li>\n<li><a href=\"http:\/\/www.lefigaro.fr\/vox\/societe\/2018\/07\/06\/31003-20180706ARTFIG00229-surhommes-ou-mort-vivants-comment-echapper-a-l-alternative-transhumaniste.php\" target=\"_blank\" rel=\"noopener noreferrer\">Surhommes ou mort-vivants : comment \u00e9chapper \u00e0 l&#8217;alternative transhumaniste, Le Figaro, 6 juillet 2018<\/a><\/li>\n<li><a href=\"http:\/\/www.lefigaro.fr\/vox\/politique\/2018\/03\/07\/31001-20180307ARTFIG00222-reformer-l-europe-le-reve-evanoui-d-emmanuel-macron.php\" target=\"_blank\" rel=\"noopener noreferrer\">R\u00e9former l&#8217;Europe : le r\u00eave \u00e9vanoui d&#8217;Emmanuel Macron?, Le Figaro, 8 mars 2018<\/a><\/li>\n<li><a href=\"https:\/\/www.forbes.com\/sites\/hecparis\/2018\/03\/05\/how-can-you-beat-low-price-competitors-at-their-own-game\/#8a97383d4590\" target=\"_blank\" rel=\"noopener noreferrer\">How Can You Beat Low-Price Competitors At Their Own Game?, Forbes, March 5, 2018<\/a><\/li>\n<li><a href=\"http:\/\/www.economiematin.fr\/news-la-polemique-pro-et-anti-feministes-a-la-lueur-de-l-economie\" target=\"_blank\" rel=\"noopener noreferrer\">La pol\u00e9mique pro et anti-f\u00e9ministes \u00e0 la lueur de l\u2019\u00e9conomie, Economie Matin, 5 f\u00e9vier 2018<\/a><\/li>\n<li><a href=\"http:\/\/www.lefigaro.fr\/vox\/societe\/2017\/12\/27\/31003-20171227ARTFIG00092-la-philosophie-de-l-epanouissement-personnel-ou-la-victoire-de-l-individualisme.php\" target=\"_blank\" rel=\"noopener noreferrer\">La philosophie de l&#8217;\u00e9panouissement personnel, ou la victoire de l&#8217;individualisme, Le Figaro, 27 d\u00e9cembre 2017<\/a><\/li>\n<li><a href=\"https:\/\/www.lesechos.fr\/idees-debats\/sciences-prospective\/030413582578-la-france-doit-revoir-de-fond-en-comble-sa-politique-dinnovation-2104634.php\" target=\"_blank\" rel=\"noopener noreferrer\">La France doit revoir de fond en comble sa politique d&#8217;innovation, Les Echos, 27 juillet 2017<\/a><\/li>\n<li><a href=\"http:\/\/www.lefigaro.fr\/vox\/societe\/2017\/03\/10\/31003-20170310ARTFIG00131-le-triomphe-des-populismes-ou-la-consequence-d-une-insecurite-chronique.php\" target=\"_blank\" rel=\"noopener noreferrer\">Le triomphe des populismes, ou la cons\u00e9quence d&#8217;une ins\u00e9curit\u00e9 chroniques, Le figaro, 10 mars 2017<\/a><\/li>\n<li><a href=\"http:\/\/www.lefigaro.fr\/vox\/politique\/2017\/01\/09\/31001-20170109ARTFIG00264-la-macdonalisation-des-democraties-liberales.php\">La macdonalisation des d\u00e9mocraties lib\u00e9rales, Le figaro, 9 janvier 2017<\/a><\/li>\n<li><a href=\"http:\/\/www.lefigaro.fr\/vox\/monde\/2016\/12\/12\/31002-20161212ARTFIG00276-finance-et-libre-echange-pourquoi-le-monde-va-devenir-de-plus-en-plus-ingouvernable.php\" target=\"_blank\" rel=\"noopener noreferrer\">Finance et libre-\u00e9change : pourquoi le monde va devenir de plus en plus ingouvernable, Le Figaro, 12 d\u00e9cembre 2016<\/a><\/li>\n<li><a href=\"http:\/\/www.lefigaro.fr\/vox\/politique\/2016\/11\/08\/31001-20161108ARTFIG00340-faillite-des-elites-a-quand-un-pilote-dans-l-avion.php\" target=\"_blank\" rel=\"noopener noreferrer\">Faillite des \u00e9lites : \u00e0 quand un pilote dans l&#8217;avion ?, Le Figaro 8 novembre 2016<\/a><\/li>\n<li><a href=\"http:\/\/premium.lefigaro.fr\/vox\/economie\/2016\/10\/10\/31007-20161010ARTFIG00214-mitterrand-aurait-il-ecrit-les-memes-lettres-d-amoura-l-heure-du-low-cost-triomphant.php\" target=\"_blank\" rel=\"noopener noreferrer\">Mitterrand aurait-il \u00e9crit les m\u00eames lettres d&#8217;amour \u00e0 l&#8217;heure du Low Cost triomphant?, Le Figaro, 10 octobre 2016<\/a><\/li>\n<li><a href=\"http:\/\/www.lefigaro.fr\/vox\/economie\/2016\/09\/22\/31007-20160922ARTFIG00115-l-esprit-frenchtechou-le-reve-fou-de-la-troisieme-revolution-industrielle.php\" target=\"_blank\" rel=\"noopener noreferrer\">L&#8217;esprit FrenchTech ou le r\u00eave fou de la Troisi\u00e8me r\u00e9volution industrielle, Le Figaro, 22 septembre 2016<\/a><\/li>\n<li><a href=\"http:\/\/premium.lefigaro.fr\/vox\/monde\/2016\/07\/01\/31002-20160701ARTFIG00141-comment-l-europe-a-organise-la-pauperisation-de-ses-classes-moyennes.php\">Comment l\u2019Europe a organis\u00e9 la paup\u00e9risation de ses classes moyennes, Le Figaro, 1er juillet 2016<\/a><\/li>\n<li><a href=\"http:\/\/www.veroniquenguyen.com\/wp-content\/uploads\/2016\/02\/Veronique_Les-Echos-R\u00e9fugi\u00e9s.pdf\" rel=\"\">Ce que co\u00fbtent vraiment les r\u00e9fugi\u00e9s aux Etats, Les Echos, 15 f\u00e9vrier 2016<\/a><\/li>\n<li><a href=\"http:\/\/www.lefigaro.fr\/vox\/economie\/2016\/02\/03\/31007-20160203ARTFIG00286-bruxelles-pourquoi-l-europe-ne-fabrique-plus-de-televiseurs.php\">Bruxelles : pourquoi l&#8217;Europe ne fabrique plus de t\u00e9l\u00e9viseurs, Le Figaro 3 f\u00e9vrier 2016<\/a><\/li>\n<li><a href=\"http:\/\/www.lemonde.fr\/emploi\/article\/2016\/01\/08\/temps-partiel-pour-les-uns-surtravail-pour-les-autres_4844019_1698637.html\">Temps partiel pour les uns, \u00ab surtravail \u00bb pour les autres, Le Monde, 8 janvier 2016<\/a><\/li>\n<li><a href=\"http:\/\/www.veroniquenguyen.com\/wp-content\/uploads\/2013\/06\/Echanges2010.pdf\" rel=\"\">\u00ab Enqu\u00eate HEC-DFCG \u2013 Contr\u00f4leurs de gestion, entre performance et frustration \u00bb, Echanges, novembre 2010.<\/a><\/li>\n<li><a href=\"http:\/\/www.veroniquenguyen.com\/wp-content\/uploads\/2013\/06\/Perso509-P.042-Management.pdf\" rel=\"\">\u00ab Les limites du management par les chiffres \u00bb, Personnel, mai 2010.<\/a><\/li>\n<li><a href=\"http:\/\/www.veroniquenguyen.com\/wp-content\/uploads\/2013\/06\/PersonnelNovembre09.pdf\" rel=\"\">\u00ab La Prise de r\u00e9f\u00e9rences \u2013 Enqu\u00eate sur une pratique s\u00e9culaire \u00bb, Personnel, Novembre 2009.<\/a><\/li>\n<li><a href=\"http:\/\/www.veroniquenguyen.com\/wp-content\/uploads\/2013\/06\/Personnel-septembre09.pdf\" rel=\"\">\u00ab Mobilit\u00e9 g\u00e9ographique et inter-entreprises \u2013 Les pr\u00e9f\u00e9rences des cadres fran\u00e7ais \u00bb, Personnel, Ao\u00fbt-Septembre 2009.<\/a><\/li>\n<li><a href=\"http:\/\/www.veroniquenguyen.com\/wp-content\/uploads\/2013\/07\/Personnel-septembre09.pdf\"><span style=\"line-height: 1.6;\">\u00ab\u00a0Mobilit\u00e9 g\u00e9ographique et inter-entreprises \u2013 Les pr\u00e9f\u00e9rences des cadres fran\u00e7ais\u00a0\u00bb, Personnel, Ao\u00fbt-Septembre 2009.<\/span><\/a><\/li>\n<li><span style=\"line-height: 1.6;\"><a href=\"http:\/\/www.latribune.fr\/journal\/archives\/edition-du-0109\/edito-et-opinions\/258876\/travail-la-loyaute-en-pointille-.html\">\u00ab\u00a0Les nouvelles formes de fid\u00e9lit\u00e9 au travail : la loyaut\u00e9 en pointill\u00e9\u00bb, La Tribune, 1er septembre 2009, Latribune.fr, 31 ao\u00fbt 2009<\/a>.<\/span><\/li>\n<li><a href=\"http:\/\/www.veroniquenguyen.com\/wp-content\/uploads\/2013\/06\/EchosMobilit\u00e9.pdf\" rel=\"\">\u00ab Mobilit\u00e9 des cadres : les paradoxes \u00bb, Les Echos, 25 ao\u00fbt 2009.<\/a><\/li>\n<li><a href=\"http:\/\/www.veroniquenguyen.com\/wp-content\/uploads\/2013\/06\/EchangesValeur.pdf\" rel=\"\">\u00ab Le mythe de la valeur intrins\u00e8que \u00bb, Echanges, juillet 2009, pp. 26-27.<\/a><\/li>\n<li><a href=\"http:\/\/www.veroniquenguyen.com\/wp-content\/uploads\/2013\/06\/le-mythe-de-la-valeur-fondamentale.pdf\" rel=\"\">\u00ab Le mythe de la valeur fondamentale ?\u00bb, Private Equity Magazine, mai 2009.<\/a><\/li>\n<li><a href=\"http:\/\/www.veroniquenguyen.com\/wp-content\/uploads\/2013\/06\/Escalade-engagement.pdf\" rel=\"\">\u00ab L\u2019escalade d\u2019engagement, le talon d\u2019Achille des fonds\u00bb, Private Equity Magazine, d\u00e9cembre 2008.<\/a><\/li>\n<li><a href=\"http:\/\/www.veroniquenguyen.com\/wp-content\/uploads\/2013\/06\/RHM.pdf\" rel=\"\">\u00abRecruter un jeune dipl\u00f4m\u00e9 de grande \u00e9cole \u00bb, RH&amp;M, n\u00b031, octobre 2008.<\/a><\/li>\n<li><a href=\"http:\/\/www.veroniquenguyen.com\/wp-content\/uploads\/2013\/06\/Echos_Seniors.pdf\" rel=\"\">\u00ab Le tabou du salaire des seniors \u00bb, Les Echos, 6 ao\u00fbt 2008.<\/a><\/li>\n<li><a href=\"http:\/\/www.veroniquenguyen.com\/wp-content\/uploads\/2013\/06\/Article_PE_magazine_2008.pdf\" rel=\"\">\u00ab Les fonds de capital-risque b\u00e9n\u00e9ficient-ils d\u2019un effet marque \u00bb, Private Equity Magazine, juillet-ao\u00fbt 2008.<\/a><\/li>\n<li><a href=\"http:\/\/www.veroniquenguyen.com\/wp-content\/uploads\/2013\/06\/L_ENTREPR_01022008.pdf\" rel=\"\">\u00ab Business Angels, Unissez-vous ! \u00bb, L\u2019Entreprise, 1 f\u00e9vrier 2008.<\/a><\/li>\n<li><a href=\"http:\/\/www.veroniquenguyen.com\/wp-content\/uploads\/2013\/06\/TRIBUNE_20122007.pdf\" rel=\"\">\u00ab Ne Jamais N\u00e9gliger son business Plan \u00bb, La Tribune, 20 d\u00e9cembre 2007.<\/a><\/li>\n<li><a href=\"http:\/\/www.veroniquenguyen.com\/wp-content\/uploads\/2013\/06\/TRIBUNE_10102007-1.pdf\" rel=\"\">\u00ab L\u2019humain crit\u00e8re cl\u00e9 du capital-risque \u00bb, La Tribune, 10 octobre 2007.<\/a><\/li>\n<li><a href=\"http:\/\/www.veroniquenguyen.com\/wp-content\/uploads\/2013\/06\/LesEchos18-nov-2004.pdf\" rel=\"\">Avec Michel Santi, \u00ab Les piliers de l\u2019\u00e9valuation d\u2019un projet innovant \u00bb, Les Echos, 18 novembre 2004, L\u2019Art du Management 9-10, pp.10-11.<\/a><\/li>\n<\/ul>\n<\/div>\n<p><!--more--><\/p>\n<div class=\"su-heading su-heading-style-default su-heading-align-left\" id=\"\" style=\"font-size:18px;margin-bottom:20px\"><div class=\"su-heading-inner\">INTERVIEWS<\/div><\/div>\n<ul>\n<li><a href=\"http:\/\/www.veroniquenguyen.com\/wp-content\/uploads\/2020\/09\/helico.pdf\">&#8220;L\u2019helicopter money pour booster la relance&#8221;, HEC Stories, \u00e9t\u00e9 2020<\/a><\/li>\n<li><a href=\"https:\/\/www.ft.com\/content\/d5d0819c-208b-11e8-9efc-0cd3483b8b80\" target=\"_blank\" rel=\"noopener noreferrer\"><em>On Estee Lauder Strategy<\/em>, Financial Times, March 11 2018<\/a><\/li>\n<li><a href=\"http:\/\/www.veroniquenguyen.com\/english-les-hypermarches-sont-en-perte-de-vitesse\/vero\/23\/02\/2018\/\" target=\"_blank\" rel=\"noopener noreferrer\">&#8220;Les hypermarch\u00e9s sont en perte de vitesse&#8221;, Dossier Familial, F\u00e9vrier 2018<\/a><\/li>\n<li><a href=\"http:\/\/www.veroniquenguyen.com\/hommes-commerce-decembre-2015\/vero\/12\/12\/2015\/\" target=\"_blank\" rel=\"noopener noreferrer\">&#8220;Le libre \u00e9change est-il <em>has been<\/em>&#8220;, Hommes &amp; Commerce, Mars-avril 2017<\/a><\/li>\n<li><a href=\"http:\/\/www.lopinion.fr\/edition\/economie\/veronique-nguyen-hec-french-tech-nos-politiques-pratiquent-117589\">&#8220;V\u00e9ronique Nguyen (HEC): \u00abSur la French Tech, nos politiques pratiquent la d\u00e9sinformation ou r\u00eavent \u00e9veill\u00e9s\u00bb&#8221;, Lopinion, 4 janvier 2017<\/a><\/li>\n<li><a href=\"http:\/\/www.veroniquenguyen.com\/wp-content\/uploads\/2016\/02\/VeroniqueNguyen-Points-de-vente.pdf\" rel=\"\">&#8220;Huawei, Haier, TCL&#8230; La nouvelle vague des marques chinoises&#8221;, L&#8217;Expansion, Novembre 2016<\/a><\/li>\n<li><a href=\"http:\/\/www.veroniquenguyen.com\/wp-content\/uploads\/2016\/02\/VeroniqueNguyen-Points-de-vente.pdf\" rel=\"\">&#8220;La Guerre des Prix, L&#8217;inconnue de 2016&#8221;, Points de Vente, F\u00e9vrier 2016<\/a><\/li>\n<li><a href=\"http:\/\/www.veroniquenguyen.com\/blog\/2016\/10\/11\/generation-low-cost-lamour-et-lamitie-low-cost\/\">&#8220;Low Cost, les business model gagnants&#8221;, Hommes &amp; Commerce, D\u00e9cembre 2015 <\/a><\/li>\n<li>\n<div class=\"clear\"><a href=\"http:\/\/www.challenges.fr\/challenges-soir\/20151012.CHA0393\/la-guerre-des-prix-dans-la-grande-distribution-tire-tout-le-monde-vers-le-bas.html\" target=\"_blank\" rel=\"noopener noreferrer\">&#8220;La guerre des prix tire tout le monde vers le bas&#8221;, Challenges Octobre 2015<\/a><\/div>\n<\/li>\n<li>\n<div class=\"clear\"><a href=\"http:\/\/www.veroniquenguyen.com\/wp-content\/uploads\/2015\/12\/Entreprendre-277-02.14-Enq-LowCost-1.pdf\" rel=\"\">&#8220;Jusqu&#8217;o\u00f9 ira le Low Cost?&#8221;, Entreprendre, f\u00e9vrier, 2014<\/a><\/div>\n<\/li>\n<li><a href=\"http:\/\/www.veroniquenguyen.com\/wp-content\/uploads\/2013\/09\/Dossier-LuxeLowcost-Aout-2013.pdf\">&#8220;Bon prix ou qualit\u00e9 d\u2019exception? Les choix des consommateurs se complexifient&#8221;, Entreprise Romande, Aout 2013<\/a><\/li>\n<li><a title=\"Gazette Sant\u00e9 Social\" href=\"http:\/\/www.veroniquenguyen.com\/wp-content\/uploads\/2013\/07\/Gazette-version-d\u00e9finitive.pdf\">&#8220;Le Low Cost passe \u00e0 l&#8217;offensive&#8221;, La Gazette Sant\u00e9-Social, avril 2013<\/a><\/li>\n<\/ul>\n<div><\/div>","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in French.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/www.veroniquenguyen.com\/en\/wp-json\/wp\/v2\/pages\/8"}],"collection":[{"href":"http:\/\/www.veroniquenguyen.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.veroniquenguyen.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.veroniquenguyen.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.veroniquenguyen.com\/en\/wp-json\/wp\/v2\/comments?post=8"}],"version-history":[{"count":102,"href":"http:\/\/www.veroniquenguyen.com\/en\/wp-json\/wp\/v2\/pages\/8\/revisions"}],"predecessor-version":[{"id":1525,"href":"http:\/\/www.veroniquenguyen.com\/en\/wp-json\/wp\/v2\/pages\/8\/revisions\/1525"}],"wp:attachment":[{"href":"http:\/\/www.veroniquenguyen.com\/en\/wp-json\/wp\/v2\/media?parent=8"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}