Adjunct professor at HEC Lectures
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Adjunct professor at HEC 
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Grand bond en avant européen. Macron peut-il encore sauver la face ?
Read morePlus de la moitié des Français sont eurosceptiques et attribuent le déclin de leur pays et de leur niveau de vie (par rapport à celui de leurs parents) à l’excès d’« Europe ». Emmanuel Macron a profité paradoxalement de ce mécontentement pour conquérir le pouvoir, au nez et à la barbe des…
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When focus becomes a strategic handicap
Read moreAt a time when value comes from combination, too much focus means narrow-mindedness and lost ground. Firms have to go beyond their efficiency comfort zone to discover and exploit hidden synergies between supposedly competing business models. For decades, the key word in organizations has been Focus. Superior financial performance…
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The end of the single dish in strategy
Read moreIn spite of the apparent diversity of their offering, many companies operate one major business model. There are six reasons why they should engender a degraded or improved version of themselves Many corporations cook their ingredients always the same way. They operate one major business model, which prevents them…
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Intelligence artificielle et Amazon
Read moreLes Experts, BFM Business, 29 mars 2018
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On Estée Lauder Strategy
Read moreFinancial Times March 11, 2018
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Réformer l’Europe : le rêve évanoui d’Emmanuel Macron ?
Read moreLe Figaro 7 mars 2018