Veronique Nguyen

Forbes, February 1st 2022

The world has changed considerably since the 1980’s but the dominant paradigm in strategy remains Michael Porter’s competitive advantage. In the early 2000’s, Kim & Mauborgne proposed a different perspective with their Blue Ocean strategy but both approaches suffer from the same shortcoming. They both assume a relatively stable environment,…

In today’s dominant paradigm, good decisions are for adults the equivalent of right answers for children at school. If you have a well-functioning mind and a good understanding of the issues at hand, you will take the good decision, that will spare you many of the scourges that arise from…

Xerfi Canal 10/12/2021

Xerfi Canal 10/12/2021

Forbes, February 1st 2022