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Adjunct professor at HEC

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Latest posts

How Covid-19 Is Teaching Us To Rethink Business Strategy

Forbes, February 1st 2022

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What’s new in strategy after Porter and Blue Ocean?

The world has changed considerably since the 1980’s but the dominant paradigm in strategy remains Michael Porter’s competitive advantage. In the early 2000’s, Kim & Mauborgne proposed a different perspective with their Blue Ocean strategy but both approaches suffer from the same shortcoming. They both assume a relatively stable environment,…

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The courage of taking “bad” decisions

In today’s dominant paradigm, good decisions are for adults the equivalent of right answers for children at school. If you have a well-functioning mind and a good understanding of the issues at hand, you will take the good decision, that will spare you many of the scourges that arise from…

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Recent posts

Véronique NguyenFollow

Cavalière, prof @HECParis, Experte #stratégie, #management. Think different

Véronique Nguyen @veroNguyen_·

19h

Who Is Winning the War in Ukraine? the US arms industry!
"The US Committee to Expand NATO – an advocacy organization founded by B. Jackson, then the director of strategic planning at Lockheed Martin – was practically a creation of the defense industry"
https://www.project-syndicate.org/commentary/us-defense-sector-is-big-winner-of-ukraine-war-by-shlomo-ben-ami-2022-09

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