Veronique Nguyen

The world has changed considerably since the 1980’s but the dominant paradigm in strategy remains Michael Porter’s competitive advantage. In the early 2000’s, Kim & Mauborgne proposed a different perspective with their Blue Ocean strategy but both approaches suffer from the same shortcoming. They both assume a relatively stable environment,…

In today’s dominant paradigm, good decisions are for adults the equivalent of right answers for children at school. If you have a well-functioning mind and a good understanding of the issues at hand, you will take the good decision, that will spare you many of the scourges that arise from…

« Quand on ne sait pas où on va, il faut y aller…. et le plus vite possible » nous conseillent les Shadoks. Quand on est impuissant à résoudre les problèmes pour lesquels on a été élu, une bonne tactique shadokienne consiste à augmenter la confusion en sollicitant l’avis de tous. Du…

Xerfi Canal, 5 octobre 2021

Forbes, 8 july 2020

Forbes France, 5 nov 2020