Strategy

Le temps est révolu, où la fragmentation du monde offrait aux roitelets de chaque industrie une zone naturelle de prospérité. La disparition des entraves au commerce, puis la numérisation de l’économie, ont provoqué l’émergence de nouveaux géants qui exercent une domination mondiale. L’absence de limites matérielles à leur expansion combinée…

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Most companies understand that they have to become more agile if they want to survive and thrive in the long term. Yet, their level of agility often falls short of their aspirations or is never implemented according to desire. Traditional “crystal” structures, whether functional, divisional or matrix, are indeed a…

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At a time when value comes from combination, too much focus means narrow-mindedness and lost ground. Firms have to go beyond their efficiency comfort zone to discover and exploit hidden synergies between supposedly competing business models.   For decades, the key word in organizations has been Focus. Superior financial performance…

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In spite of the apparent diversity of their offering, many companies operate one major business model. There are six reasons why they should engender a degraded or improved version of themselves   Many corporations cook their ingredients always the same way. They operate one major business model, which prevents them…

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Most Americans have a faulty strategic vision. Instead of seeing the three primary strategic colors, they only perceive two of them: premium and cost leadership. Differentiation is mistaken with premium and low cost is confused with cost-volume leadership.   There is a general consensus to consider that there are two…

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One pillar of the traditional strategic thinking is falling apart. Decision-makers who still adhere to the old paradigm will be losing valuable growth opportunities.   Since Porter’s seminal work in the 80’s, firms are supposed to choose sides: either differentiation or cost leadership. If they fail to do, they may…

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World Chess Champion Gary Kasparov on thinking 15 moves in advance, confusing your opponent and taking risk. “It takes more than logic to be great chess-player. Intuition is the defining quality of a great chess player. That’s because chess is a mathematically infinite game. Inevitably you reach a point when…

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How to sharpen and consolidate your differentiation? Differentiation is one of the most sought after generic strategy. It consists in delivering greater value, that customers are willing to purchase at a premium price. Well conducted differentiation strategies translate into superior financial performance, as iconic companies like Coca-Cola or Apple exemplify….

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Start asking yourself how you can help people have an important job done, how you can help them with a major problem that is inadequately solved by current solutions, how you can help them overcome one the most common obstacles they are likely to face: lack of wealth, time, skill…

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