How to sharpen and consolidate your differentiation? Differentiation is one of the most sought after generic strategy. It consists in delivering greater value, that customers are willing to purchase at a premium price. Well conducted differentiation strategies translate into superior financial performance, as iconic companies like Coca-Cola or Apple exemplify….

Start asking yourself how you can help people have an important job done, how you can help them with a major problem that is inadequately solved by current solutions, how you can help them overcome one the most common obstacles they are likely to face: lack of wealth, time, skill…