Why products with silk & other irrelevant features?

Irrelevant attributes create a strong competitive advantage in crowded markets. Research has demonstrated that this advantage is sustained, even when customers acknowledge that the attribute is irrelevant. The rrelevant attribute works because it helps make the product unique and simplify the decision making process. Moral of the story: instead of struggling to meet customer needs at the lowest price, win the battle over shaping how customers value and choose offerings

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