At a time when value comes from combination, too much focus means narrow-mindedness and lost ground. Firms have to go beyond their efficiency comfort zone to discover and exploit hidden synergies between supposedly competing business models.   For decades, the key word in organizations has been Focus. Superior financial performance…

In spite of the apparent diversity of their offering, many companies operate one major business model. There are six reasons why they should engender a degraded or improved version of themselves   Many corporations cook their ingredients always the same way. They operate one major business model, which prevents them…

Most Americans have a faulty strategic vision. Instead of seeing the three primary strategic colors, they only perceive two of them: premium and cost leadership. Differentiation is mistaken with premium and low cost is confused with cost-volume leadership.   There is a general consensus to consider that there are two…